Designed by acclaimed French designer Philippe Starck, the Asahi Beer Hall is instantly recognizable thanks to the gleaming Flamme d’Or crowning its roof. While conceived to represent the fiery spirit of Asahi beer, the bold monument has earned playful affection and cheeky nicknames from locals and tourists alike. Inside the beer-glass-shaped building, visitors can enjoy fresh, factory-direct brews at the multi-story restaurant. It makes for an essential, quirky photo stop while exploring the riverside promenade between Asakusa and Tokyo Skytree.
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